Terms & Conditions

MCESMR is operated through a commercial partnership between MCILVEEN FUELS LTD and ESMR GROUP LIMITED. For customer transactions, billing and support matters, MCILVEEN FUELS LTD acts as the contracting merchant of record ("we", "us", "our"). We are a company registered in Northern Ireland under company number NI617829, with our registered office at 17 Dunesmullan Road, Markethill, Co Armagh, BT60 1TJ, United Kingdom.

Our VAT status is: Not VAT registered. Where we are registered with the Information Commissioner's Office (ICO), our registration reference is to be confirmed.

The easiest way to reach us, including to ask a question, raise a problem or make a complaint, is by email at contact@mcesmr.com. If we need to contact you, we will do so using the email address you gave us when you placed your order.

In these terms, the following words have the following meanings:

• "Collection" or "Product" means a digital, downloadable prompt collection (and any associated files, guides or templates) that we make available for sale on the website.
• "Prompt" means an individual instruction, template or set of instructions designed to be entered into an artificial intelligence (AI) tool to help produce an output.
• "Contract" means the legally binding agreement between you and us for the sale and purchase of a Product, formed in accordance with section 7.
• "Order" means your request to purchase one or more Products through the website.
• "Consumer" means an individual who buys a Product wholly or mainly for purposes outside their trade, business, craft or profession.
• "Website" means mcesmr.com and any related pages, content and services we operate.
• "you" and "your" means the person placing an Order or using the Website.

These terms set out the basis on which we sell Products to you and on which you may use the Website. They form a legally binding agreement between you and us. Please read them carefully before you place an Order, and save or print a copy for your records.

By placing an Order, or by browsing or otherwise using the Website, you confirm that you accept these terms and agree to comply with them. If you do not agree to them, you must not place an Order or use the Website.

Nothing in these terms affects your statutory rights as a consumer. For more information about your rights, visit the Citizens Advice website at www.citizensadvice.org.uk or call 0808 223 1133.

To place an Order, you must be at least 18 years old and legally capable of entering into a binding contract.

If you are placing an Order on behalf of a business or other organisation, you confirm that you have authority to bind that organisation to these terms, and references to "you" include that organisation. Business customers should note that certain consumer protections referred to in these terms (for example, the cancellation rights described in section 10) apply only to Consumers.

You are responsible for ensuring that the information you provide when placing an Order — including your name and email address — is accurate and complete, so that we can deliver your Product.

Our Products are professionally written collections of AI prompts, supplied as digital, downloadable content. A Collection is a curated set of Prompts (and may include supporting notes, instructions or templates) intended to help you get more useful results from third-party AI tools. Prices currently range from £29 to £149 per Collection, and each purchase is a one-time purchase rather than a subscription.

When you buy a Collection, we do not sell you ownership of the Prompts. Instead, we grant you a licence to use them. Subject to your payment in full and your compliance with these terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to use the Collection you have purchased for your own personal purposes and for the internal business purposes of you or the single organisation that purchased it.

This means you may, for example, use the Prompts in your own AI tools, adapt them for your own projects, and use the outputs you generate from them in your own personal or business work.

You must NOT, however, do any of the following, whether for free or for payment:

• resell, licence, sub-licence, rent, lease or otherwise commercially exploit any Collection or Prompt;
• copy, share, distribute, transmit, publish or make any Collection or Prompt available to any third party, including by uploading it to any public or shared location, repository, marketplace or file-sharing service;
• republish, repackage or incorporate the Prompts (in whole or in substantial part, or in lightly modified form) into any product, service, course, template pack, prompt library or other offering that competes with our Products;
• remove, obscure or alter any copyright, trademark or other proprietary notice contained in or supplied with a Collection;
• use any Collection or Prompt to train, fine-tune or develop any AI or machine-learning model that is, or that powers, a competing product; or
• use any Collection or Prompt in any unlawful manner or for any unlawful purpose.

The licence is personal to you (or your organisation) and a single purchase covers a single user or organisation. If you need a licence for a larger team or wider use, please contact us at contact@mcesmr.com. We may revoke your licence if you breach these terms, as described in section 17.

You do not need to create an account to buy from us — you can check out as a guest. If we offer the option to create an account and you choose to do so, you are responsible for keeping your login details confidential and for all activity that takes place under your account.

If you believe your account or order details have been used without your permission, please tell us promptly at contact@mcesmr.com. We may suspend or close any account that we reasonably believe has been used in breach of these terms.

Our display of Products on the Website is an invitation to you to make an Order; it is not a binding offer by us to sell. When you place an Order and submit payment, you are making an offer to buy the Product(s) at the price shown.

After you place an Order, we will send you an order acknowledgement by email confirming that we have received it. This acknowledgement does not by itself mean your Order has been accepted.

A binding Contract between you and us is formed only when we accept your Order, which happens at the earlier of: (a) us sending you an order confirmation email; or (b) us making the Product available to you for download. At that point, a Contract on these terms comes into existence.

We may decline to accept an Order — for example, if the Product is unavailable, if there has been a pricing or description error, if we suspect fraud or a breach of these terms, or if we are unable to authorise your payment. If we do not accept your Order, we will let you know and will not charge you; if you have already been charged, we will refund any amount taken in full.

The price of each Product is the price shown on the relevant product page at the time you place your Order, in pounds sterling (GBP, £). Where applicable, our VAT status is set out in section 1; any VAT or other applicable taxes will be shown or applied in accordance with that status and the law.

We take reasonable care to ensure that prices are correct. If we discover that the price of a Product you have ordered is materially wrong, we will contact you before accepting your Order to ask whether you wish to proceed at the correct price or cancel; if we cannot reach you, we will treat the Order as cancelled and refund any amount you have paid.

Payment is taken at the time you place your Order. We accept payment through our payment provider, Stripe, which processes card and other supported payments securely on our behalf. We do not see or store your full card details; those are handled by Stripe in accordance with applicable security standards and Stripe's own terms and privacy policy. Your purchase is also subject to Stripe's terms where relevant.

If a payment fails, is reversed or is charged back without a valid reason, we may suspend your access to the affected Product and the licence granted in section 5 until the matter is resolved.

Our Products are digital and are delivered electronically — there is no physical item and nothing is posted to you. Once your Order is accepted and payment is confirmed, you will normally receive immediate access to your Collection in two ways: (a) a secure download link shown on the order confirmation page; and (b) a confirmation email containing your download link, sent to the email address you provided.

Delivery is treated as complete once the Product is made available to you to download. Please make sure the email address you give us is correct and check your spam or junk folder if the email does not arrive within a few minutes.

Download links may be time-limited or limited in the number of downloads for security reasons. We recommend you download and save your files promptly after purchase. If you have any problem accessing your Product, contact us at contact@mcesmr.com and we will help you regain access.

You are responsible for having the compatible devices, software and internet connection needed to download and use the Product. Because Products are downloadable files, we cannot guarantee compatibility with every device, AI tool or software configuration.

As a Consumer, you normally have a 14-day right to cancel certain online purchases under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. However, there is an important exception for digital content that is downloaded or streamed.

Because our Products are digital content supplied instantly and not on a physical medium, the law allows the 14-day cancellation right to be lost once supply has begun, where you have given your express consent to immediate supply and acknowledged that you will lose your right to cancel once delivery has started. By placing your Order and proceeding to download or access the Product, you give that express consent and acknowledge that you lose the right to cancel once we begin supplying the digital content. This does not affect your other legal rights.

You retain your statutory rights under the Consumer Rights Act 2015: digital content we supply must be of satisfactory quality, fit for purpose and as described. If a Product is faulty, not as described or does not have the functionality we said it would, you may be entitled to a repair, replacement or a refund. Please see our Refund Policy for full details of how refunds work, what we will and will not refund, and how to make a claim. Where there is any conflict between these terms and the Refund Policy on the subject of refunds, the Refund Policy prevails.

All Collections, Prompts, supporting materials, text, design, branding, logos and other content on the Website are owned by us or our licensors and are protected by copyright, trademark and other intellectual property laws. All rights not expressly granted to you under the licence in section 5 are reserved.

Buying a Product gives you the licence to use it as described in section 5; it does not transfer to you any ownership of, or intellectual property rights in, the Collection, the Prompts or any of our other materials. MCESMR's name and logo are our trademarks and may not be used without our prior written permission.

You may use the Website only for lawful purposes. You agree that you will not:

• use the Website in any way that breaches any applicable law or regulation, or that is fraudulent or has any fraudulent purpose or effect;
• attempt to gain unauthorised access to the Website, the server on which it is stored, or any server, computer or database connected to it;
• introduce any viruses, malware or other material that is malicious or technologically harmful;
• attack the Website via a denial-of-service attack or otherwise interfere with its proper working;
• scrape, harvest, copy or systematically extract content from the Website except as expressly permitted; or
• circumvent, disable or interfere with any security, access-control or download-protection feature of the Website.

We may report any breach of these provisions to the relevant authorities and may disclose your identity to them where required. We are not responsible for any loss or damage caused by a distributed denial-of-service attack, virus or other harmful material that infects your equipment as a result of your use of the Website or of any content downloaded from it; you should use your own virus protection.

Our Prompts are tools. They are designed to help you get more useful results from third-party AI tools, but they do not themselves generate content — the content is produced by whichever AI tool you choose to use.

The results you get will depend on many factors outside our control, including which AI tool you use, the version and settings of that tool, the inputs and context you provide, how you adapt the Prompts, and the tool's own behaviour, which can change over time and is often non-deterministic. The same Prompt can produce different outputs for different people or on different occasions.

We make no promise or guarantee about any specific result, output, quality, accuracy, performance, outcome or benefit you will obtain from using our Prompts. Nothing on the Website or in any Product is a promise of any particular commercial, financial, professional or other result.

You are responsible for reviewing, checking and deciding how to use any output you generate. AI tools can produce inaccurate, incomplete, biased or otherwise unsuitable content, and you should not rely on any output without your own review and, where appropriate, professional advice. You must not treat any output as legal, financial, medical, tax or other professional advice.

You are responsible for your own use of any third-party AI tool, including complying with that provider's terms of service, usage policies and any applicable laws. Our Products are not affiliated with, endorsed by, or sponsored by any AI provider, and we are not responsible for the availability, terms, pricing or performance of any third-party AI tool.

We may add, change, improve, update or withdraw Products from time to time, and we may update the content of a Collection — for example, to keep prompts relevant as AI tools evolve. Where we make an updated version of a Collection you have bought available to you, we will provide it through the same access method or by email where reasonably practicable, though we are not obliged to provide updates indefinitely.

We take reasonable steps to keep the Website and your Product downloads available, but we do not guarantee that the Website or any download service will always be available or uninterrupted. We may suspend, withdraw or restrict all or part of the Website for business or operational reasons, and will try to give reasonable notice where we can.

Withdrawing a Product from sale does not affect the licence for a Collection you have already purchased, which continues to apply on these terms.

Nothing in these terms limits or excludes our liability where it would be unlawful to do so. In particular, we do not limit or exclude our liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; any breach of the rights you have as a consumer that cannot be excluded under the Consumer Rights Act 2015 or other applicable law; or any other liability that cannot lawfully be limited or excluded.

If we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this Contract or failing to use reasonable care and skill. Loss or damage is foreseeable if it is obvious that it will happen, or if, at the time the Contract was made, both we and you knew it might happen.

If you are a Consumer, we supply our Products to you for your own personal and internal business use. To the extent permitted by law, we are not liable for any business losses — including loss of profit, loss of business, business interruption, or loss of business opportunity — where you use a Product for a commercial purpose.

If you are a business customer, then to the fullest extent permitted by law: we exclude all implied terms, conditions, warranties and representations that would otherwise apply to the Products or Website; we are not liable for any loss of profit, loss of business, loss of goodwill, loss of anticipated savings, loss of data, or any indirect or consequential loss; and our total liability to you in connection with any Product or these terms, whether in contract, tort (including negligence), breach of statutory duty or otherwise, is limited to the price you paid for the Product giving rise to the claim.

We are not responsible for the outputs of any AI tool, or for any decisions you make or actions you take based on those outputs, as explained in section 13.

We are not liable for any failure or delay in performing our obligations under a Contract that is caused by an event outside our reasonable control (a "force majeure" event). This includes, for example: failures of telecommunications networks, internet service providers, hosting providers or payment processors; cyber-attacks; power failures; fire, flood or extreme weather; epidemics or pandemics; civil unrest; acts of government; and industrial action.

If a force majeure event affects our performance, we will let you know as soon as reasonably possible and will take reasonable steps to minimise its effect. If the event continues for a significant period, you may contact us to end the Contract and, where you have paid for a Product you have not been able to access, receive a refund of amounts paid for that Product.

If you materially or repeatedly breach these terms — in particular the licence restrictions in section 5 (such as reselling, sharing, redistributing or republishing the Prompts) or the acceptable-use rules in section 12 — we may, acting reasonably and proportionately, take one or more of the following steps: issue a warning; suspend or withdraw your access to a Product or download link; revoke the licence granted to you; suspend or close any account you hold; and/or take legal action to recover losses or protect our rights.

Where it is appropriate and practicable to do so, we will give you notice before taking action. Termination of your licence does not entitle you to a refund where the termination results from your breach, and it does not affect any rights or remedies that have already accrued to either of us. The sections that by their nature should survive termination — including those on intellectual property, licence restrictions, liability and governing law — will continue to apply.

The Website and our Products may contain links to, or references to, third-party websites, tools and services (including AI providers and our payment processor). These links and references are provided for your convenience only and do not mean we endorse or are responsible for those third parties.

We have no control over the content, terms, privacy practices or availability of third-party websites and services, and we are not responsible or liable for them. Your use of any third-party website or service is at your own risk and subject to that third party's own terms and policies.

We may update these terms from time to time — for example, to reflect changes in our Products, in how we operate, or in the law. The version of the terms that applies to your Order is the version in force at the time you place that Order.

The current version is always available on this page, and the "Effective date" at the top shows the date from which it applies. If we make a significant change that affects you, we will take reasonable steps to make this clear. Your continued use of the Website after a change to these terms means you accept the updated terms.

These terms, each Contract, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them or their subject matter are governed by and construed in accordance with the law of Northern Ireland.

You and we both agree that the courts of Northern Ireland have exclusive jurisdiction to settle any such dispute or claim. If you are a Consumer and you live elsewhere in the United Kingdom, you may also bring proceedings in your home country, and the mandatory consumer-protection laws of your home country will continue to apply to you.

We want you to be happy with your purchase. If something has gone wrong, please contact us first at contact@mcesmr.com with your order details and a description of the problem. We aim to acknowledge complaints promptly and to resolve them fairly and as quickly as we reasonably can.

If we cannot resolve your complaint between us, you may be able to use an alternative dispute resolution (ADR) provider as an independent way of settling the dispute without going to court. Consumers can also find free, impartial guidance from Citizens Advice at www.citizensadvice.org.uk or by calling 0808 223 1133. Our customers are protected by UK consumer law, including the Consumer Rights Act 2015 and the Digital Markets, Competition and Consumers Act 2024.

How we handle your personal data, including in connection with your Order and any complaint, is explained in our Privacy Policy. We process personal data in accordance with the UK GDPR, the Data Protection Act 2018 and, for electronic marketing and cookies, the Privacy and Electronic Communications Regulations 2003 (PECR).

You can contact us at any time at contact@mcesmr.com, or by writing to MCILVEEN FUELS LTD at 17 Dunesmullan Road, Markethill, Co Armagh, BT60 1TJ, United Kingdom.